It is possible that the coffee shops cater to specific types of customers. For example, one coffee shop can be a Starbucks like boutique but is not corporate starbucks–giving that on the go 6am coffee grinder that juice but also not giving money to the darth corporate roasted bean lords. Another boutique can cater to athletic folks who want literal juice or smoothies but also want a kick of that caffeine juice.

Is a paradise for coffee shop lovers who are willing to pay the premium for an exceptional drink and cafe experience. My favorite would be a very popular yet low-key coffee shop boutique that is hard to find but is hidden in plain sight and known for exceptional customer service and various drink offerings resulting in recurring customers. Premium priced customer care about the present. They care about the way the coffee shop makes them feel. Such a feeling has no price in the world. Therefore, willing to pay one million dollars for a cup of coffee.